2026 report

Baby name trends 2026

What's rising, what's fading, and the cultural currents behind this year's naming choices.

On the rise

Nature names

Rowan, Sage, Wren, River, Juniper

Earthy, grounded, gender-flexible — the outdoors keeps inspiring parents.

Pop-culture picks

Names from playlists, shows, and athletes

Parents are pulling straight from what they stream and watch.

Literary revivals

Atticus, Arwen, Cosette, Lyra

Book lovers breathing new life into classic characters.

Soft vintage

Eleanor, Theodore, Hazel, August

Grandparent-era names that feel fresh again.

Celestial

Luna, Nova, Aurora, Orion

Star and sky names keep climbing — cosmic and a little magical.

On the way out

Place names

London, Dallas, Malaysia, Boston

The geography trend has cooled off.

D & K starters

Danielle, Dylan, Kenna, Dominic, Karim

Once-dominant initials are losing ground.

Creative spellings

Charleigh, Alivia, Maddison, Emmitt

Nontraditional spellings of popular names are out of vogue.